Vivo V70 Launch – Interactive Lenticular Product Demonstration
A premium lenticular retail campaign developed for the launch of the Vivo V70 series, enabling customers to experience the phone’s powerful 1x to 10x ZEISS Night Telephoto Camera through an engaging flip-effect display.
Project Highlights
- Client: Vivo India
- Industry: Consumer Electronics
- Project Type: Retail Product Launch
- Campaign: Vivo V70 Series Launch
- Technology: Lenticular Flip Effect
- Objective: Demonstrate 1x to 10x Camera Zoom
- Application: Mobile Retail Stores & Experience Zones
Project Overview
Launching a flagship smartphone requires more than attractive visuals—it requires customers to experience the product’s innovation before they even hold it.
For the launch of the Vivo V70 Series in 2026, Vivo wanted an engaging retail display that could effectively communicate one of the phone’s biggest highlights—its 50MP ZEISS Night Telephoto Camera capable of capturing stunning images from 1x to 10x magnification, even in low-light conditions.
Traditional posters could only explain the feature, but they couldn’t demonstrate it.
Taco Visions developed a premium lenticular flip-effect display that visually transitioned between the standard 1x image and the highly detailed 10x zoom image as customers walked past the poster. Installed across retail stores and mobile galleries, the display transformed a static product advertisement into an interactive product demonstration.
The Challenge
Explaining advanced smartphone camera technology through conventional retail graphics is often ineffective.
Vivo required a launch campaign that would:
- Visually demonstrate the difference between 1x and 10x zoom.
- Instantly attract customers inside retail environments.
- Highlight the ZEISS Night Telephoto Camera in an engaging manner.
- Create an interactive experience without requiring digital screens.
- Deliver consistent quality across multiple retail installations.
The challenge was to communicate a dynamic camera feature using a completely static display medium.
The Solution
Taco Visions created a lenticular flip-effect poster that simulated the smartphone’s zoom capability through motion.
As customers changed their viewing angle, the poster smoothly transitioned between the normal wide-angle photograph and the detailed 10x zoom image, recreating the product experience through print.
The lenticular technology provided an intuitive visual demonstration that immediately communicated the camera’s capabilities while maintaining premium print quality suitable for high-end retail environments.
The final installation became an effective conversation starter, encouraging customers to engage with the product even before interacting with the device itself.
Execution Process
Product Feature Analysis: The camera’s key selling feature was studied to identify the most impactful visual demonstration.
Image Preparation: Separate 1x and 10x images were carefully prepared and aligned for smooth lenticular transition.
Lenticular Image Engineering: Advanced flip-effect processing ensured a clean transition between both zoom levels without visual distortion.
Premium Printing: The artwork was produced using high-quality lenticular printing to preserve colour accuracy and image sharpness.
Retail Installation: Completed displays were distributed across Vivo retail stores and mobile galleries for product launch.
Quality Assurance: Every poster underwent detailed inspection to ensure precise flip alignment, image clarity, and consistent viewing performance.
Results & Impact
Project Outcomes
- Successfully demonstrated 1x to 10x zoom through interactive print
- Enhanced customer engagement inside retail stores
- Created a memorable product launch experience
- Reinforced Vivo’s premium camera positioning
- Showcased Taco Visions’ expertise in retail visual innovation
Project Impact
The campaign demonstrated how lenticular technology can simplify complex product features through intuitive visual storytelling.
Rather than reading specifications, customers experienced the camera’s zoom capability instantly, creating greater curiosity and stronger engagement within the retail environment.
The project highlighted the potential of interactive print to enhance product launches without relying on digital displays.
Why Taco Visions
Retail displays should do more than advertise—they should demonstrate.
Taco Visions combines lenticular technology, premium printing, and creative engineering to develop product launch solutions that transform static communication into engaging customer experiences.
Make Your Product Features Impossible to Ignore
Whether you’re launching a smartphone, consumer product, or retail campaign, Taco Visions creates innovative print experiences that help customers see the difference before they make a purchase.